S5E20: FirmTech & the Future of Heart & Erectile Health
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Time to read 9 min
Guest: Dr. Elliot Justin, Founder & CEO of FirmTech
Table of contents
Summary – Key Takeaways: What Do Erections Say About Your Health? Why Erectile Health Matters More Than You Think How FirmTech Works Chip's Take: The Importance of Prevention 💡 Common Myths About Erectile Health Exclusive Offer for Chip Talks Health Listeners Watch the Full YouTube Episode Listen to the Full Podcast Episode Full Transcript FAQ – Frequently Asked Questions:
Summary – Key Takeaways:
FirmTech’s smart ring tracks nocturnal erections to reveal cardiovascular and hormonal health.
A 50% drop in nocturnal erections can indicate a 50% increased risk of heart attack.
The ring measures rigidity, duration, frequency, and recovery.
Erectile issues are often the first sign of systemic health problems—not just sexual.
Most ED is related to venous leak, not arterial blockage.
FirmTech helps men maintain performance, track progress, and gain health insights.
Ring is comfortable, adjustable, and made with soft elastomer (not hard silicone).
Data gathered is useful for evaluating medications, heart health, and hormone status.
What Do Erections Say About Your Health?
When it comes to tracking our health, most people think of steps, heart rate, or sleep. But what if one of the most powerful indicators of your cardiovascular and hormonal health was... your erections?
In this groundbreaking episode of Chip Talks Health, Dr. Chip Paul sits down with Dr. Elliot Justin, emergency physician and founder of FirmTech, to discuss how the firm’s revolutionary smart ring is changing the conversation around men’s health. The FirmTech ring isn’t about gimmicks—it’s about giving men real, trackable data that reflects their internal health status in ways few other tools can.
Why Erectile Health Matters More Than You Think
Erectile Health isn’t just a performance issue. It’s often the first warning sign of larger systemic problems like cardiovascular disease, hormone imbalance, or metabolic dysfunction. Blood flow is a vital sign—and when it decreases, your body is sending a message.
Dr. Elliot Justin explains how FirmTech uses non-invasive sensors to monitor nocturnal erections, duration, rigidity, and frequency. These aren’t just "bedroom stats" — they’re markers of endothelial health, circulation, and nervous system function. In other words, this data can reveal what’s happening with your whole body.
"You track your steps, your sleep, even your macros. Why not track what your erections are telling you?"
How FirmTech Works
FirmTech's smart ring is worn around the penis during sleep. It uses medical-grade sensors to collect data without interfering with comfort or sleep patterns. This info is then synced with a secure app, allowing users (and clinicians) to view long-term patterns and catch early signs of health decline.
The technology also respects privacy and dignity. Dr. Justin emphasizes that men can access insights on their own terms without shame or stigma. It’s not about dysfunction—it’s about prevention.
Chip's Take: The Importance of Prevention
As a functional wellness expert, Chip is no stranger to early detection and root cause medicine. What impressed him most about FirmTech was the ability to give men tangible, visualized data they’d never had access to before. The kind of data that could prevent a heart attack or alert someone to a hormone drop before symptoms spiral.
In Chip's words:
"Erectile health is blood flow, and blood flow is life. This device gives us a way to measure the truth."
🧬 The Science Behind FirmTech: What the Data Really Shows
Dr. Elliot Justin explains that the physiology of erections is deeply tied to vascular health. Erections are driven by blood flow—and any dysfunction in that flow can be a critical early marker of systemic health issues.
FirmTech’s smart ring collects data on nocturnal erections, including:
Rigidity
Duration
Frequency
Time to erection onset
Loss of rigidity over time
Why does this matter?
“We’re not just measuring erections—we’re measuring blood flow integrity, endothelial function, and how your nervous and hormonal systems are operating while you sleep.”
Dr. Justin emphasizes that nocturnal erections are involuntary and occur during REM sleep, meaning they provide pure physiological data —unbiased by psychological or relational factors. If nocturnal performance drops off, it’s often a red flag for heart disease, diabetes, low testosterone, or chronic stress.
In his words:
“You can ignore your steps or your macros, but when blood doesn’t go where it needs to—your body is waving a red flag.”
The FirmTech ring helps detect that flag before you ever feel sick.
💡 Common Myths About Erectile Health
Despite how common erectile issues are, there’s still a lot of stigma and misinformation. Here are some common myths Dr. Elliot Justin helps debunk:
Myth 1: Erectile dysfunction is just a sex issue.
Fact: It’s often the earliest sign of cardiovascular or metabolic disease.
Myth 2: ED only affects older men.
Fact: Men as young as 20 can experience blood flow issues related to stress, sleep, diet, or underlying conditions.
Myth 3: If I’m still getting erections, I’m healthy.
Fact: Frequency and quality matter—FirmTech tracks this in ways you can’t self-assess.
Myth 4: Talking about it is embarrassing.
Fact: Normalizing this conversation is key to better outcomes, prevention, and longer lives.
FirmTech empowers men to take ownership of their health in private, without shame—and with better data.
Exclusive Offer for Chip Talks Health Listeners
Ready to see what your body is telling you? Take 15% off your FirmTech order with our exclusive link:
Shop Now: myfirmtech.com/chiptalkshealth
🎉 Use code: chiptalkshealth for 15% off
This affiliate link supports our show and brings powerful tools to more people.
Watch the Full YouTube Episode
Overview:
In this episode of Chip Talks Health, host Chip welcomes Dr. Elliot Justin, an expert in erectile dysfunction, to discuss the intricacies of erectile health, the misconceptions surrounding it, and innovative solutions that are changing the landscape of sexual health.
Timestamps:
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00:00 - Introduction
Host Chip introduces the episode and welcomes Dr. Elliot Justin.
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02:00 - Background and Motivation
Dr. Justin shares his background in emergency medicine and his journey into the field of erectile dysfunction.
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05:30 - Understanding Erectile Dysfunction
Discussion on the common misconceptions about erectile dysfunction and its causes.
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10:00 - Innovations in Sexual Health
Dr. Justin introduces a new device designed to help maintain erections and discusses its development and benefits.
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15:00 - Research and Data
Insights into the extensive database of documented erections and what the data reveals about men's health.
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20:00 - The Role of Nocturnal Erections
The significance of nocturnal erections as an indicator of cardiovascular health.
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25:00 - Addressing Relationship and Lifestyle Factors
How relationship issues, lifestyle choices, and medications can impact erectile health.
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30:00 - The Importance of Sexual Health
Dr. Justin emphasizes the importance of sexual health for overall well-being and happiness.
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35:00 - Conclusion and Final Thoughts
Closing remarks from Dr. Justin and Chip, encouraging listeners to explore new solutions for improving their sexual health.
Key Takeaways:
Erectile dysfunction is often misunderstood and can be an indicator of broader health issues.
Innovations like Dr. Justin's device offer new ways to manage and improve erectile health.
Maintaining sexual health is crucial for overall well-being and can positively impact relationships and personal happiness.
Listen to the Full Podcast Episode
Full Transcript
Chip Paul: Hello everyone, and welcome to another exciting version of Chip Talks Health. Today, I'm honored to have Dr. Elliot Justin on the show. Dr. Justin is an expert in erectile dysfunction.
Dr. Elliot Justin: Great to be here. By the way, I'm at war with the word “dysfunction,” and we’ll get into that in a moment.
Chip Paul: Okay, very good. Do you want to start off and give us a little background and what brought you into this field?
Dr. Elliot Justin: Sure. I’m an emergency medicine physician, and short of a heart attack or stroke, few things concern a man more than a consistently limp penis. I got into this through telehealth—I founded the second-oldest telehealth company in the U.S. I became interested in remote patient management and wearables, but noticed a gap in sex tech.
One day, a urology professor from the University of Utah asked if I could develop a way to count nocturnal erections. He explained they’re a leading indicator of cardiovascular health. That stunned me. Most men my age should be having at least three erections a night. A 50% drop from your baseline means a 50% chance of a heart attack in the next 2–3 years.
Chip Paul: So this is bigger than just performance—it’s about predicting disease.
Dr. Elliot Justin: Exactly. We’re talking about tracking a sixth or seventh vital sign. I’ve also done research in neuromodulation, even testing on myself. But our focus became embedding sensors into an erection ring that doesn’t restrict blood flow like traditional cock rings. We made it from a soft elastomer instead of hard silicone.
Now we’ve documented over 85,000 erections—we have the largest erection database in the world. The ring is safe, comfortable, and tracks real markers like rigidity, duration, and frequency.
Chip Paul: Does it measure blood flow?
Dr. Elliot Justin: Not directly—we’d need invasive tech for that. But it offers predictive insight. A drop in nocturnal erections is a red flag—more predictive than blood pressure or cholesterol. That’s powerful.
Chip Paul: You’re reframing this from “dysfunction” to “fitness.”
Dr. Elliot Justin: Right. Most ED is not a complete failure to get an erection—it’s the inability to maintain one. That’s venous leak, not necessarily heart disease. Our ring helps men retain rigidity and gather data to optimize medication, lifestyle, and even relationship choices.
Chip Paul: Can this boost confidence in men?
Dr. Elliot Justin: Absolutely. It’s like vibrators for women—normal, empowering, and beneficial for health. Every man should want to rock harder, last longer, and understand his performance.
Chip Paul: Where can people learn more?
Dr. Elliot Justin: Visit myfirmtech.com/chiptalkshealth . Use code chiptalkshealth for 15% off.
Chip Paul: Amazing. Everyone should get their data and prioritize erectile fitness. Thanks for being here, Dr. Justin.
FAQ – Frequently Asked Questions:
hat is FirmTech?
FirmTech is a wearable smart ring worn around the penis that tracks nocturnal erections to assess vascular and sexual health.
Is it only for men with ED?
No—FirmTech is for any man over 40 who wants to monitor and optimize his sexual and cardiovascular health.
What does the ring track?
It tracks erection frequency, duration, rigidity, and changes over time.
Can I wear it during sex?
Yes, it’s designed to be worn during sleep and during intercourse for full performance support.
Will it help me stay harder longer?
Yes—especially the non-tech version designed to slow venous return and maintain firmness.
Is the data private?
Yes. Data is synced securely and privately to a user-controlled app.
How do I buy it?
Visit myfirmtech.com/chiptalkshealth and use code chiptalkshealth for 15% off. Chip Paul: Hello everyone, and welcome to another exciting version of Chip Talks Health. Today, I'm honored to have Dr. Elliot Justin on the show. Dr. Justin is an expert in erectile dysfunction.
About Author Chip Paul - Chip Talks Health
Chip Paul is the co-founder of TrueMedX and host of the Chip Talks Health podcast, where science, sovereignty, and spiritual insight come together to challenge mainstream health narratives. With a background in biochemistry, regulatory strategy, and cannabis research, Chip is a pioneer in bioenergetic health and endocannabinoid science.
He is the architect of Oklahoma’s medical marijuana framework and a passionate advocate for health freedom, truth in nutrition, and restoring the body's natural ability to heal. Chip’s work at Neighborly Wellness and TrueMedX empowers individuals to uncover root causes and reclaim control over their health journey.
About Dr. Elliot Justin, CEO at FirmTech
Dr. Elliot Justin is a board-certified emergency medicine physician and one of the original pioneers in U.S. telehealth. With decades of experience in patient care, he turned his focus to wearable medical technologies, aiming to bring proactive and preventative solutions into the hands—and homes—of everyday people. As the founder and CEO of FirmTech, Dr. Justin is on a mission to remove the stigma around sexual health, while empowering men with real-time, actionable data that reflects their cardiovascular and hormonal well-being.